How to Write a Press Release in 7 Easy Steps (2020 Update)

It’s only towards the end of the article, after you’ve got a good idea of what the robot is, does it go into the technical facts and details.

3. Emergency Announcement Press Release

Source: PRNewswire[10]

The first thing that strikes you about this press release example is how it’s about something urgent – it focuses on something that’s currently going on. It also focuses on something with an obvious social and emotional impact for a reader.

The body follows the inverted pyramid formula and includes a relevant quote as well.

However, unlike other types of press releases, this official statement includes the contact information within the body itself. 

Usually, this break in structure wouldn’t fit very well, but with the topic at hand, this is important information that deserves to be presented higher up in the press release.

4. New Hire Press Release

Source: PRNewswire[11]

One important thing to keep in mind when crafting a new hire press release is that you mention the name of the individual and the designation they hold in the title itself.

This is especially important as the core of this official statement is condensed into those two points:

  • Who is being hired?
  • What’s their role going to be?

Using the lead to note down the qualifications and past achievements of the individual is also a good idea. It gives reporters and editors better understanding of the individual’s background and why this hire is noteworthy.

5. Award Announcement Press Release

Source: PRNewsWire[12]

When it comes to awards there are three key aspects:

  • Who won?
  • What was the award?
  • Who gave the award?

Any press release that’s about awards should keep these three aspects front and center. Ideally, all three of those components should be answered by the time the lead is up, as is done in this event press release.

Note: These five press release types aren’t the only ones out there. 

Sometimes you’ll need a social media press release to appeal to social media influencers and bloggers. Sometimes you’ll need a music press release template for certain events. 

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