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Bang Energy, PepsiCo ‘meteoric partnership’ flames out in litigation

Just eight months ago, the CEO of Bang Energy, Jack Owoc, boasted[1] an alliance with PepsiCo would fuel a “meteoric partnership, one for the beverage history books.” The agreement granted PepsiCo the rights to exclusively distribute Bang Energy beverages in the U.S. The partnership has burst into flames. In October, the manufacturer of Bang Energy—Vital Pharmaceuticals Inc., doing business as...

Bang Energy Suing PepsiCo for “Vindictive Misconduct”

It’s safe to say Bang Energy and PepsiCo are no longer friends. Back in April, the energy drink maker and multinational food & beverage corporation signed a deal for PepsiCo for to exclusively distribute Bang’s portfolio of beverages in the United States. In its press release announcing the deal, Bang CEO Jack Owoc said it would be a “meteoric partnership”...

How to Write a Press Release in 7 Easy Steps (2020 Update)

Want to learn how to write a press release? Press releases are one of the easiest ways to engage journalists and get your news story published. If you’re a business owner or PR rep looking to spread information about your brand, press releases are the way to go! In this post, I’m going to show you everything you need to...

Bang Energy’s explosive fall-out with PepsiCo throws spotlight on coffee versus energy

There’s a certain lop-sidedness to the announcement of distribution deals. When signed, they’re accompanied by bold statements and fulsome praise. Less fanfare is produced for their termination, a process that often takes place quietly and behind closed doors. PepsiCo signed a US distribution agreement with Bang Energy only seven months ago Which makes the statement yesterday from Vital Pharmaceuticals (VPX),...